My name is Corey Vilhauer.
I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy. I am co-author of a book about the web process, The Web Project Guide, and co-host of a podcast by the same name. I used to occasionally write about records at Kallax 365. The W stands for Wayne.
Latest Posts
November 20, 2024
In Moments Like These
In moments like these, there are a thousand ways to fill the silence. Because if we don’t fill the silence, the world will do it for us.
October 31, 2024
I (Once) Hate(d) Pink Floyd
As kids, we assume that part of community acceptance is blind adherence to that community’s accepted taste when, in fact, the punkest thing we can do is hold tight and love what we love.
September 30, 2024
300 Or So Words About British Actors
Not everything needs to be a heavy diatribe on the state of The World. Sometimes, we can just have a short diatribe about British actors.
August 31, 2024
My Own Personal Radio
A quick history of personal music lists, from making mixtapes to curating 65-hour-long playlists based on a physical music collection.
July 31, 2024
The Lifecycle of a Band
At a local festival, you’ll find the full spectrum of experience and status — the entire lifecycle of a band, from their first show to their hundredth festival headliner spot.
Selected Works
August 5, 2015The Pastry Box Project
While No Guitar Gently Weeps
The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?
February 28, 2012A List Apart
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?
May 2013Offscreen Magazine
Life In Folders
Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.
January 14, 2014Black Marks on Wood Pulp
The Ocean
Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.
December 7, 2011Contents Magazine
A Content Methodology Primer
Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.
July 19, 2011Eating Elephant
Domain Knowledge: What You Need - Or Don't Need - To Know
As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?