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My name is
Corey Vilhauer.

I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy. I am co-author of a book about the web process, The Web Project Guide, and co-host of a podcast by the same name. I used to occasionally write about records at Kallax 365. The W stands for Wayne.

Latest Posts

October 31, 2024

I (Once) Hate(d) Pink Floyd

As kids, we assume that part of community acceptance is blind adherence to that community’s accepted taste when, in fact, the punkest thing we can do is hold tight and love what we love.

September 30, 2024

300 Or So Words About British Actors

Not everything needs to be a heavy diatribe on the state of The World. Sometimes, we can just have a short diatribe about British actors.

August 31, 2024

My Own Personal Radio

A quick history of personal music lists, from making mixtapes to curating 65-hour-long playlists based on a physical music collection.

July 31, 2024

The Lifecycle of a Band

At a local festival, you’ll find the full spectrum of experience and status — the entire lifecycle of a band, from their first show to their hundredth festival headliner spot.

June 30, 2024

How to Clean a Blood Stain

Some simple instructions on how to clean a blood stain, and some simple thoughts on why small things still feel really big.

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?