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My name is
Corey Vilhauer.

I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy. I am currently writing a book about the web process, The Web Project Guide, and I used to occasionally write about records at Kallax 365. The W stands for Wayne.

Latest Posts

October 30, 2020

I Really Got Into It

A few words on a music scene, Halloween costumes, and I Really Get Into It, a documentary about the underage architects of Sioux Falls punk.

September 30, 2020

It’s Okay to Not Watch

Last night was the first presidential debate, and it was frightening. But I did not watch. And I will not watch.

August 31, 2020

31 Perfect Albums

I participated in an Instagram challenge to post 31 perfect albums throughout August. I did that, and these are those albu

July 31, 2020

Smell Memories

Mountain conifers and bus diesel provide the foundation for a quick lesson on olfactory memory and a mixtape of unrelated songs.

June 30, 2020

Art, Artist, and Context

The context that informs our musical taste also forces us to think hard about who we continue to support — and whether we can excise them from our past.

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?