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My name is
Corey Vilhauer.

I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy. I am co-author of a book about the web process: The Web Project Guide. I used to occasionally write about records at Kallax 365. The W stands for Wayne.

Latest Posts

August 27, 2021

Chinese Satellites

The two ends of the acceptance spectrum as it relates to shooting stars, satellites, and whatever’s right.

July 21, 2021

Emerging from Underground

I found myself missing out on two different music experiences this past week, and followed that up with an accidental musical rebirth.

June 15, 2021

The Three Things I Remember About The Old Practice Space

My daughter is learning how to play the electric guitar, which reminds me of being in a band in an old practice space near Falls Park, and by “reminds,” I mean “reminds me of three specific things.”

May 17, 2021

On Overcoming Obligations

I missed a mixtape last month. I don’t need to wear masks anymore. I weigh these two obligations and the weight of doing the right thing vs. doing the thing that is expected.

March 31, 2021

Circling Britpop, Briefly

I keep thinking there are no more time-wasting completionist paths to wander down, and then I hear a podcast episode about Pulp and here I am: learning about britpop.

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?