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My name is
Corey Vilhauer.

I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy. I am co-author of a book about the web process, The Web Project Guide, and co-host of a podcast by the same name. I used to occasionally write about records at Kallax 365. The W stands for Wayne.

Latest Posts

November 29, 2022

It Snowed, and I’m Trying to Write a Book

A week of opposites — from a sunny cruise to a weekday snowstorm — leads to some deep consideration of what “waiting for inspiration” really means.

October 31, 2022

Returning Over and Over Again

An old small engine shop, the difficulty of trying to recapture the past, and the peace that comes from routine.

September 30, 2022

The Expectations We Create

A quick story about seeing Wilco for the third time gives way to thoughts on the expectations we place on our kids.

August 30, 2022

On Demystifying Our Lives

A few thoughts on demystifying things in our everyday lives, from our jobs to the music we listen to, and how that removes our own internal barriers.

July 30, 2022

When My World Was Sunny Day Real Estate

A look at my own self-centered fandom — specifically around Sunny Day Real Estate, but even more specifically about my own dip into emo from 1994 – 2000.

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?