Interactivity, my friends
It’s not much, but you should check out this website — a fully-interactive Mercedes site that guides the viewer through the alphabet — from A-Class to S-Class.
The sound is great, but the wide array of interactive selections is even greater. Some of the letters aren’t working yet, but you can sign up and have an e-mail reminder when it is.
Thanks to Fresh Glue, a South Dakota based marketing site that’s actually enjoyable to read, for showing this to the rest of us non-marketing people who might never have found it. They bring us another site, for Leo Burnett Canada, that is just as cool.