Dunder Mifflin Paper
I’ve made no secret of the fact that I think The Office is some of the funniest television on television – not just today, but ever. I’m also a huge fan of a multimedia experience – especially something that takes the story usually confined to a 30-minute span and expands it into a pop culture phenomenon.
The Office has been brilliant with this stuff, featuring mini-episodes centered around the accountants and a bevy of real life products – real Dwight Schrute bobbleheads, Dunder Mifflin paper, business cards, etc. It all serves to bring a little bit of the experience to the consumer without being cheesy or superfluous.
So I’ve been tickled by the Dunder Mifflin company commercials that have been running during this season’s shows. And I was even more tickled to visit the website – dundermifflinpaper.biz. It’s a natural extension of the current episodes – the introduction of a company website, so in depth that there’s even a Dunder Mifflin Infinity section (which serves as the official Office community) through the “Careers” link on the main site.
The Office does more than bring clever writing and brilliantly dead pan comedy to the air waves. It backs it up with a full banal office life experience. And that, my friends, is why I love the show more than any show in the history of shows.