A going problem

Just a quick question.

Why is it that incontinence drug commercials are afraid to say “urinate?”

Why is it always called “going?”

As in – “If you have problems going frequently, going at inopportune times or going with pain…”

Or, if you have prostate problems, you might hear that “Your going problem might be a growing problem.”

You mean urinating?

These are adult drugs, right? Let’s just go ahead and refrain from the euphemisms. What’s next – peepee? Make water? Jeez.