Life Insurance Awareness Month

This is about six months early (or late), but did you know that September is Life Insurance Awareness Month?

With so many Awareness Months claiming their cause, This shouldn’t come as a surprise. It’s just kind of, I don’t know, disingenuous, like we’re promoting FLEX Spending Awareness Month or Flight Insurance Awareness Month.

My favorite, though, might be that the 2007 spokesperson for Life Insurance Awareness Month was Molly Shannon. Molly Shannon? What, Chris Kattan wasn’t available? Kevin McDonald was busy?

Listen. I understand the need for life insurance. I get how important it is. But a Life Insurance Awareness Month? It kind of doesn’t have the same ring as Breast Cancer Awareness Month. Excuse me for thinking this, but it smacks of opportunism and commercial pandering.

The big question: I wonder what the cause ribbon looks like. And do they make lapel pins?