Pepsi’s new logo

Two takes on the new Pepsi logo.

First, my thoughts on Coke vs. Pepsi in regards to logo and brand stability are collected in a nice little package at Post Haste.

Then, my responses (and the responses of many more random bloggers) to Make the Logo Bigger’s blogger challenge on how Pepsi could have better promote the new logo to the new media.

Check them out. Then, take the rest of the day off.

This was lovingly handwritten on November 11th, 2008