Food of the future
We’re Schwan’s customers, or, at least, we’re Schwan’s customers as much as is allowed while only purchasing ice cream every four weeks. It wasn’t a choice – it came with our house. Or, to be clear, the handsome Schwan’s delivery driver came with the house, a bi-weekly reminder of our mortality.
“Only TWO gallons of ice cream?” he says, burrowing a deep gaze into our resistance.
It’s the extra 150 pounds or so I’ve gained since moving into this house that put things into perspective. What is this service? In Today’s Turbulent and Volatile Economy, how do people justify ordering frozen food via delivery service, the prices sitting comfortably at around 20% higher than grocery store rates?
My only guess: this is some weird holdover from the 50’s, when convenience was the invention du jour. The catalog reads like one of those Sears Wish List books, with row after row of frozen food, all ready to put into your Kitchenaid Range or, later on, your Panasonic Microwave Oven.
Broccoli. Penne Gratin. Mixed Vegetables. Sushi Rolls. Meatballs (Turkey or Pork). Pretzel Poppers. Tomato Basil Soup. Green Beans. Sliced Ham. Brown Rice.
“Don’t forget to tell them about this week’s special, the Pirogues.”
Yes. Sorry, handsome delivery driver.
This is Schwan’s. Everything – and I mean EVERYTHING – at the ready. Totally prepared and brought to your door. But now, instead of the future, it seems like an old standby of less frugal times.
This, my friends, is the future we were always waiting for. And it continues to serve us, one bag of frozen grilled mushrooms at a time.