Post-launch content schedules

Oh, man, the brain trust at Blend gave me the keys to the blog wagon and here I go posting about content strategy stuff again.

Chances are, most of the content strategy stuff that used to be here will now be over there, but don’t worry – I’m vain enough to link to it from the ol’ personal blog. Over. And. Over. Again.

Anyway, I’m over there with this nugget. From “On Post-Launch Content Schedules: or, Who’s Taking Care of the House?”:

In the Web industry, we build Web sites. But we might as well be building houses. Except, instead of populating homes with people, we’re filling them with information, application and entertainment. Words and pictures need a home on the Internet, and Web sites are the three-bedroom, two-bath ranch home they’re looking for.

Web companies exhibit pride of ownership, too. As long as we hold the deed to our site, we’re keeping up with routine upkeep. It’s easy for us – after all, the construction was all handled in-house, for the most part, so we understand the corners and rafters and concrete better than anyone else.

Then, we hand the site off.

We’ve prepared it for sale. The site is at its peak – top notch, totally updated, ready to move in. The paperwork is signed, the Realtor has been paid – we’ve reached the finish line, you’d think.

Nope. The launch of a Web site isn’t the finish line. New content will move in. Updating will happen. Upkeep will be needed.

Are you ready to handle it?


This was lovingly handwritten on June 30th, 2010