Peeking at the elephant

Hey. Pardon me for a moment while I talk about a new little project I’m working on.

It’s another blog.

Wait. Before you click away. Wait.

It’s a content strategy blog. It’ll touch on IA and UX and CMS and Web writing and all of those other cousin-disciplines, but first and foremost it’s going to be a content strategy blog.

I feel so grown up, writing a blog about one professional subject. *Blush.*

Why? Here’s why: I’ve been writing about content strategy, either here or over at Blend’s blog, for over a year now, but in both places the posts have seemed out of place.

At Black Marks on Wood Pulp, they’ve fallen upon the wrong ears; they’re shards of glass in the jelly of this might-as-well-be-a-daddy-blog blog – too sharp and too work-related to fit in with the posts about Sierra’s poop. And Blend’s blog is more of a news feed – a stream of data rather than a chapter book on professional development.

So, at the urging of Deane and with the help of Blend, I’m going off the deep end. I’m starting a content strategy blog. Just like everyone else who started a content strategy blog. Except mine’s going to be different.

Because it’s got a big jungle animal on it.

I’ll admit – I’m pretty excited to dive in.

Look for it. Soon. That is all.